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Public Sentiment Analysis using AI

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Overview

This intensive program provides media professionals and strategists with advanced skills in leveraging Artificial Intelligence for comprehensive public sentiment analysis. Participants will learn to extract, interpret, and utilize public opinion data from various digital sources to inform strategic communication, enhance public relations, and predict societal trends with unparalleled accuracy.

Program Importance

Strategic Decision-Making: AI-driven sentiment analysis offers critical insights into public perception, enabling organizations to make informed decisions that resonate with their audience and mitigate potential crises.

Enhanced Public Relations: Understanding public sentiment allows for proactive and responsive communication strategies, fostering stronger relationships with stakeholders and improving brand reputation.

Competitive Advantage: Mastering AI tools for sentiment analysis provides a significant edge in today's data-driven landscape, allowing for rapid adaptation to market changes and public opinion shifts.

Predictive Analytics: Beyond current sentiment, participants will gain the ability to forecast future trends and public reactions, preparing organizations for upcoming challenges and opportunities.

Program Objectives

1

Introduction to Artificial Intelligence and Machine Learning in Media

2

Understanding Public Sentiment: Concepts, Importance, and Applications

3

Overview of Natural Language Processing (NLP) for Text Analysis

4

Data Collection Strategies for Sentiment Analysis: Social Media, News, and Web

Training Modules

1

Day 1: Foundations of AI and Sentiment Analysis

Full day

  • Introduction to Artificial Intelligence and Machine Learning in Media

  • Understanding Public Sentiment: Concepts, Importance, and Applications

  • Overview of Natural Language Processing (NLP) for Text Analysis

  • Data Collection Strategies for Sentiment Analysis: Social Media, News, and Web

  • Ethical Considerations and Data Privacy in AI-driven Analysis

2

Day 2: Tools and Techniques for Sentiment Extraction

Full day

  • Hands-on with Leading AI Sentiment Analysis Platforms and Libraries

  • Text Preprocessing: Tokenization, Stemming, Lemmatization, and Stop Words

  • Lexicon-Based Sentiment Analysis: Dictionaries and Rule-Based Approaches

  • Machine Learning Models for Sentiment Classification: Supervised and Unsupervised Learning

  • Introduction to Deep Learning for Advanced Sentiment Recognition

3

Day 3: Advanced Sentiment Modeling and Interpretation

Full day

  • Fine-tuning AI Models for Domain-Specific Sentiment Analysis

  • Aspect-Based Sentiment Analysis: Identifying Opinions on Specific Features

  • Emotion Detection and Intensity Scoring: Beyond Positive/Negative

  • Visualizing Sentiment Data: Dashboards, Heatmaps, and Trend Analysis

  • Interpreting AI Outputs: Understanding Model Confidence and Limitations

4

Day 4: Strategic Application and Communication

Full day

  • Integrating Sentiment Analysis into Communication and PR Strategies

  • Crisis Management and Reputation Monitoring using AI Insights

  • Identifying Influencers and Opinion Leaders through Sentiment Data

  • Crafting Data-Driven Narratives and Public Messaging

  • Case Studies: Successful Applications of AI Sentiment Analysis in Media

5

Day 5: Future Trends and Practical Implementation

Full day

  • Emerging Technologies in AI and Sentiment Analysis: Generative AI, Multimodal Analysis

  • Building a Sentiment Analysis Workflow: From Data Ingestion to Reporting

  • Measuring ROI of Sentiment Analysis Initiatives

  • Developing an Action Plan for Implementing AI Sentiment Analysis in Your Organization

  • Interactive Workshop: Applying Learned Skills to Real-World Scenarios

Expected Outcomes

Proficiently apply AI tools and techniques for real-time public sentiment extraction and analysis across diverse media platforms.

Develop and implement data-driven communication strategies based on nuanced understandings of public opinion.

Effectively identify and respond to emerging public relations challenges and opportunities through predictive sentiment insights.

Construct comprehensive sentiment reports that translate complex data into actionable intelligence for strategic planning.

Integrate ethical considerations and best practices in AI-driven sentiment analysis to ensure responsible data utilization.

Target Audience

Media professionals, public relations specialists, and communication strategists seeking to integrate AI into their analytical workflows.

Marketing and brand managers aiming to understand consumer sentiment and optimize campaign effectiveness.

Government officials and policy makers interested in gauging public reaction to policies and initiatives.

Researchers and analysts focused on social trends, public opinion, and digital media dynamics.

What's Included

Interactive training
Course material
Important links and files
Coffee and break

Price

4500

Start Date

Monday 3 August 2026

Duration

One training week (5 days)

Language

Arabic or English

Venue

Luxury Training Hall, Muscat

Certificate

Accredited Certificate