Media Crisis Management and Digital Response
Overview
An intensive training program equipping participants with essential skills to effectively manage media crises in the digital age. It focuses on rapid communication strategies, reputation building, and handling complex media and digital challenges to ensure business continuity and protect corporate image.
Program Importance
The importance of building a robust digital response strategy to confront crises.
The impact of digital media on organizational reputation during crises.
The urgent need for trained teams to handle media challenges.
How to transform media crises into opportunities to enhance trust and transparency.
Program Objectives
Identify and assess potential media risks in the digital environment.
Formulate and implement effective strategies for responding to media crises.
Build and enhance a positive institutional image across digital platforms.
Train teams to handle negative media coverage quickly and professionally.
Training Modules
Day 1: Understanding Media Crises in the Digital Age
Full Day
Concept and classifications of media crises.
The impact of the digital environment and social media on crises.
Analyzing media risks and identifying vulnerabilities.
The importance of media monitoring and social listening.
Case studies of successful and failed digital media crises.
Day 2: Building a Digital Response Strategy
Full Day
Foundations of building a digital media crisis response plan.
Identifying the media crisis management team and their roles.
Crafting key media messages for the public and media outlets.
Selecting appropriate digital channels for communication during a crisis.
Preparing press releases and anticipated Q&A.
Day 3: Effective Communication and Digital Reputation Management
Full Day
Techniques for effective communication with media and journalists.
Managing press conferences and virtual media engagements.
Strategies for dealing with rumors and misinformation.
Building and managing digital reputation before, during, and after a crisis.
Tools and techniques for sentiment analysis and digital content.
Day 4: Addressing Legal and Ethical Challenges
Full Day
Legal aspects of digital media crises (defamation, copyright).
Ethical responsibility in digital communication.
Handling leaks and security breaches of information.
The importance of transparency and credibility in crisis management.
Collaboration with legal and advisory bodies.
Day 5: Crisis Recovery and Lessons Learned
Full Day
Evaluating the effectiveness of the media crisis response.
Recovery strategies and rebuilding trust.
Analyzing lessons learned and updating crisis plans.
The importance of continuous training and crisis simulation.
Building a resilient and crisis-ready organizational culture.
Expected Outcomes
Develop integrated and effective digital media response plans.
Master the art of effective communication with media and the public during crises.
Ability to analyze media risks and anticipate potential crises.
Build and protect a strong corporate reputation from negative crisis repercussions.
Utilize digital tools and technologies to enhance media response.
Target Audience
Public Relations and Corporate Communication Managers.
Official Spokespersons and Media Officers.
Digital Marketing and Social Media Managers.
Crisis Management Team members in both government and private sectors.
What's Included
Price
4500
Start Date
Monday 22 June 2026
Duration
One Training Week (5 Days)
Language
Arabic or English
Venue
Luxury Training Venue, Dubai
Certificate
Accredited Certificate