Course Title: Bidder Communication Excellence: Managing Pre and Post-Auction Interactions
Course Category: Procurement & Sales Subcategory:
Course Location: Course Date: 22 October 2024
€4870

One week


Bidder Communication Excellence: Managing Pre and Post-Auction Interactions

"Bidder Communication Excellence: Managing Pre and Post-Auction Interactions aims to transform the way auction house employees engage with potential and actual bidders. This comprehensive, five-day training course will equip attendees with the necessary skills and best practices to handle all facets of bidder communication effectively and professionally.

Outputs

On completing ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions"", participants will be able to:
1. Strategically plan and execute pre-auction communication.
2. Develop techniques for effective communication during the auction.
3. Understand how to maintain relationships with bidders post-auction.
4. Utilize technology to streamline and enhance bidder interactions.
5. Effectively handle challenging conversations and disputes with bidders.

Objectives

The central objective of ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions"" is to provide participants with the necessary skills to manage bidder interactions seamlessly. Attendees will be well-versed in all aspects of communication from the initial point of contact, through the auction itself, and maintaining relationships post-auction.

Who Should Attend

""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions"" is designed for auction house employees who have direct contact with bidders. This includes roles such as auctioneers, client services representatives, auction house managers, and support staff.

Course Outline

Day 1: Foundations of Bidder Communication

1. Understanding the Bidder Journey in ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions""
2. The Role of Effective Communication in Auction Success
3. Principles of Professional Bidder Communication
4. Essential Communication Skills: Listening, Questioning, and Responding
5. Technology in Bidder Communication: Tools and Platforms

Day 2: Pre-Auction Communication

1. Strategies for Initial Bidder Contact
2. Communicating Auction Details Effectively: Catalogs, Dates, and Procedures
3. Pre-Auction FAQs: Anticipating and Addressing Bidder Queries
4. Use of Social Media and Email in Pre-Auction Communication
5. Case Study Analysis in ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions""

Day 3: Communication During the Auction

1. Effective On-Site Communication: Bidder Registration and Assistance
2. Handling Live Bidder Queries: Techniques and Best Practices
3. The Role of the Auctioneer: Mastering Public Speaking and Bid Calling
4. Communication Challenges during Auctions: Disputes and High-Stress Situations
5. Technology and Communication during Auctions: Live Streaming, Online Bidding Platforms, and More

Day 4: Post-Auction Communication

1. Best Practices for Communicating Auction Results
2. Post-Auction Follow-ups: Nurturing Bidder Relationships
3. Handling Post-Auction Queries and Disputes
4. Seeking Bidder Feedback: Techniques and Importance
5. Case Studies in Post-Auction Communication from ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions""

Day 5: Advanced Bidder Communication Skills

1. Strategies for Building Long-Term Bidder Relationships
2. Advanced Listening and Responding Techniques
3. Crisis Communication: Dealing with Unexpected Situations
4. Enhancing Personal Communication Skills: Emotional Intelligence and Body Language
5. Wrap-up and Key Takeaways from ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions""
This training course on ""Bidder Communication Excellence: Managing Pre and Post-Auction Interactions"" aims to establish a robust foundation of communication skills for auction professionals. It provides comprehensive insights into managing bidder interactions, setting the stage for auction success and long-term bidder relationships."

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