Destination development and management is critical for the success of the tourism industry. This training course has been designed to equip tourism and hospitality managers with the necessary knowledge and skills to effectively develop and manage destinations.
Objectives
By the end of this training course, participants will be able to:
- Understand the basics of destination development and management
- Identify and prioritize destination development opportunities
- Develop and implement effective destination management strategies
- Understand and manage stakeholder relationships
- Understand and comply with relevant laws and regulations
Who Should Attend this Course
This training course is suitable for tourism and hospitality managers who are responsible for developing and managing destinations in their businesses. It is also suitable for individuals who are interested in pursuing a career in the tourism and hospitality industry.
Course Outline
The training course will be conducted over a period of five days. Each day will focus on specific topics and will include both theoretical and practical sessions.
Day 1: Introduction to Destination Development and Management
- Definition and importance of destination development and management
- Understanding the tourism system and its components
- Case studies of successful destination development and management
Day 2: Destination Development Opportunities
- Identifying and prioritizing destination development opportunities
- Conducting a destination assessment
- Developing a destination development plan
- Practical exercise on identifying destination development opportunities
Day 3: Destination Management Strategies
- Developing and implementing effective destination management strategies
- Understanding and managing the tourism product
- Managing tourism demand and supply
- Practical exercise on developing a destination management strategy
Day 4: Stakeholder Management
- Understanding and managing stakeholder relationships
- Understanding the role of government, private sector, and community stakeholders
- Managing conflicts and collaboration among stakeholders
- Practical exercise on stakeholder management
Day 5: Legal and Regulatory Compliance
- Understanding relevant laws and regulations
- Complying with environmental regulations
- Ensuring destination sustainability
- Course review and evaluation
Outputs
At the end of the training course, participants will:
- Have a deeper understanding of the basics of destination development and management
- Be able to identify and prioritize destination development opportunities
- Be able to develop and implement effective destination management strategies
- Understand and manage stakeholder relationships
- Understand and comply with relevant laws and regulations.
Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.