Course Title: Digital transformation strategies for hospitality and tourism
Course Category: Hospitality and Tourism Subcategory: Hospitality and Tourism Leading
Course Location: Course Date: 09 November 2024
€4870

One week


Digital transformation strategies for hospitality and tourism

Digital transformation is becoming increasingly important in the tourism and hospitality industry, as businesses seek to leverage technology to improve customer experience, streamline operations, and increase revenue. This training course has been designed to equip tourism and hospitality managers with the necessary knowledge and skills to effectively lead digital transformation initiatives in their businesses.

Objectives

By the end of this training course, participants will be able to:
- Understand the basics of digital transformation in the tourism and hospitality industry
- Identify and prioritize digital transformation opportunities
- Develop and implement effective digital transformation strategies
- Understand and manage the impact of digital transformation on employees and customers
- Understand and comply with relevant laws and regulations

Who Should Attend this Course

This training course is suitable for tourism and hospitality managers who are responsible for leading digital transformation initiatives in their businesses. It is also suitable for individuals who are interested in pursuing a career in the tourism and hospitality industry.

Course Outline

The training course will be conducted over a period of five days. Each day will focus on specific topics and will include both theoretical and practical sessions.

Day 1: Introduction to Digital Transformation

- Definition and importance of digital transformation in the tourism and hospitality industry
- Trends and technologies driving digital transformation
- Case studies of digital transformation in the industry

Day 2: Digital Transformation Opportunities

- Identifying and prioritizing digital transformation opportunities
- Conducting a digital maturity assessment
- Developing a digital transformation roadmap
- Practical exercise on identifying digital transformation opportunities

Day 3: Digital Transformation Strategies

- Developing and implementing effective digital transformation strategies
- Managing change and risk in digital transformation
- Measuring and monitoring the impact of digital transformation
- Practical exercise on developing a digital transformation strategy

Day 4: Digital Transformation and Employees/Customers

- Understanding and managing the impact of digital transformation on employees
- Understanding and managing the impact of digital transformation on customers
- Ensuring digital accessibility and inclusivity
- Practical exercise on managing the impact of digital transformation on employees and customers

Day 5: Legal and Regulatory Compliance

- Understanding relevant laws and regulations
- Complying with data privacy and security regulations
- Ethical considerations in digital transformation
- Course review and evaluation

Outputs

At the end of the training course, participants will:
- Have a deeper understanding of the basics of digital transformation in the tourism and hospitality industry
- Be able to identify and prioritize digital transformation opportunities
- Be able to develop and implement effective digital transformation strategies
- Understand and manage the impact of digital transformation on employees and customers
- Understand and comply with relevant laws and regulations.

Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.

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