Digital transformation is becoming increasingly important in the tourism and hospitality industry, as businesses seek to leverage technology to improve customer experience, streamline operations, and increase revenue. This training course has been designed to equip tourism and hospitality managers with the necessary knowledge and skills to effectively lead digital transformation initiatives in their businesses.
Objectives
By the end of this training course, participants will be able to:
- Understand the basics of digital transformation in the tourism and hospitality industry
- Identify and prioritize digital transformation opportunities
- Develop and implement effective digital transformation strategies
- Understand and manage the impact of digital transformation on employees and customers
- Understand and comply with relevant laws and regulations
Who Should Attend this Course
This training course is suitable for tourism and hospitality managers who are responsible for leading digital transformation initiatives in their businesses. It is also suitable for individuals who are interested in pursuing a career in the tourism and hospitality industry.
Course Outline
The training course will be conducted over a period of five days. Each day will focus on specific topics and will include both theoretical and practical sessions.
Day 1: Introduction to Digital Transformation
- Definition and importance of digital transformation in the tourism and hospitality industry
- Trends and technologies driving digital transformation
- Case studies of digital transformation in the industry
Day 2: Digital Transformation Opportunities
- Identifying and prioritizing digital transformation opportunities
- Conducting a digital maturity assessment
- Developing a digital transformation roadmap
- Practical exercise on identifying digital transformation opportunities
Day 3: Digital Transformation Strategies
- Developing and implementing effective digital transformation strategies
- Managing change and risk in digital transformation
- Measuring and monitoring the impact of digital transformation
- Practical exercise on developing a digital transformation strategy
Day 4: Digital Transformation and Employees/Customers
- Understanding and managing the impact of digital transformation on employees
- Understanding and managing the impact of digital transformation on customers
- Ensuring digital accessibility and inclusivity
- Practical exercise on managing the impact of digital transformation on employees and customers
Day 5: Legal and Regulatory Compliance
- Understanding relevant laws and regulations
- Complying with data privacy and security regulations
- Ethical considerations in digital transformation
- Course review and evaluation
Outputs
At the end of the training course, participants will:
- Have a deeper understanding of the basics of digital transformation in the tourism and hospitality industry
- Be able to identify and prioritize digital transformation opportunities
- Be able to develop and implement effective digital transformation strategies
- Understand and manage the impact of digital transformation on employees and customers
- Understand and comply with relevant laws and regulations.
Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.
Procurement & Sales
Course
Multiple dates
