Leading the strategic management of tourism and hospitality in

Strategic management is a critical aspect of the tourism and hospitality industry, which requires managers to develop and implement effective strategies to achieve their organizational goals and objectives. This training course has been designed to equip tourism and hospitality managers with the necessary knowledge and skills to develop and implement effective strategies.

Objectives

By the end of this training course, participants will be able to:
- Understand the concept and importance of strategic management in the tourism and hospitality industry
- Develop and implement effective strategies
- Conduct internal and external analysis to identify opportunities and threats
- Develop and implement effective marketing strategies
- Understand and manage organizational change
- Develop and implement effective performance management systems

Who Should Attend this Course

This training course is suitable for tourism and hospitality managers who are responsible for developing and implementing strategies in their businesses. It is also suitable for individuals who are interested in pursuing a career in the tourism and hospitality industry.

Course Outline

The training course will be conducted over a period of five days. Each day will focus on specific topics and will include both theoretical and practical sessions.

Day 1: Introduction to Strategic Management

- Definition and importance of strategic management in the tourism and hospitality industry
- Strategic management frameworks and models
- Strategic planning and execution
- Case studies of strategic management in the industry

Day 2: Internal and External Analysis

- Conducting internal and external analysis
- SWOT analysis and tools
- PESTEL analysis and tools
- Practical exercise on internal and external analysis

Day 3: Marketing Strategy

- Developing effective marketing strategies
- Segmenting, targeting and positioning
- Marketing mix and marketing channels
- Practical exercise on marketing strategy

Day 4: Organizational Change Management

- Understanding organizational change and its impact
- Change management models and strategies
- Communicating and implementing change
- Practical exercise on organizational change management

Day 5: Performance Management and Evaluation

- Developing effective performance management systems
- Performance measurement and evaluation
- Monitoring and controlling strategies
- Course review and evaluation

Outputs

At the end of the training course, participants will:
- Have a deeper understanding of the concept and importance of strategic management in the tourism and hospitality industry
- Be able to develop and implement effective strategies
- Be able to conduct internal and external analysis to identify opportunities and threats
- Be able to develop and implement effective marketing strategies
- Understand and manage organizational change
- Be able to develop and implement effective performance management systems.

Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.