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Welcome to the Convention and Conference Management Training Course. This course is designed to provide tourism and hospitality managers with the knowledge and skills to plan, organize, and execute successful conferences and conventions. Throughout the course, you will learn about various aspects of conference management, including marketing, budgeting, logistics, and more.

Objectives

By the end of this training course, you will be able to:

• Understand the various stages involved in planning and organizing conferences and conventions


• Create a conference budget and identify potential sources of revenue


• Develop and implement effective marketing strategies to promote conferences and conventions


• Coordinate logistics, including site selection, transportation, and accommodations


• Identify and manage various types of risks associated with conferences and conventions


• Ensure a high level of customer service and satisfaction throughout the conference or convention

Who Should Attend

This training course is ideal for tourism and hospitality managers who are involved in the planning and execution of conferences and conventions. It is also suitable for event planners who are looking to expand their knowledge and skills in the area of conference management.

Course Outline

Day 1: Introduction to Conference Management

• The role of conferences and conventions in the tourism and hospitality industry


• Overview of the conference planning process


• Identifying conference goals and objectives


• Creating a conference budget


• Introduction to conference marketing

Day 2: Conference Marketing and Promotion

• Developing a conference marketing plan


• Target audience identification and segmentation


• Using social media and other digital channels to promote conferences


• Effective use of email marketing and direct mail


• Creating conference collateral and promotional materials

Day 3: Conference Logistics

• Site selection and venue management


• Transportation and accommodations for conference attendees


• Food and beverage planning and management


• Audio-visual and technology requirements


• Registration and attendee management

Day 4: Conference Risk Management

• Identifying and managing risks associated with conferences and conventions


• Insurance and liability issues


• Crisis communication planning


• Security and safety considerations


• Emergency planning and response

Day 5: Conference Execution and Customer Service

• On-site conference management and execution


• Effective management of conference staff and volunteers


• Ensuring a high level of customer service and satisfaction


• Post-conference evaluation and follow-up


• Best practices and lessons learned

Outputs

By the end of this training course, you will have:

• A solid understanding of the conference planning and execution process


• The ability to create a conference budget and identify potential sources of revenue


• Developed effective marketing strategies to promote conferences and conventions


• The ability to coordinate logistics, including site selection, transportation, and accommodations


• The ability to identify and manage various types of risks associated with conferences and conventions


Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.