Mastering front desk sales and marketing skills in

The objective of this training course is to provide front desk employees with the knowledge, skills, and best practices for sales and marketing in the hospitality industry. By the end of this course, participants will be able to understand the role of the front desk in sales and marketing, develop customer-focused sales techniques, and effectively promote the hotel and its services.

Who Should Attend this Course

This course is designed for all front desk employees who want to enhance their sales and marketing skills in the hospitality industry.

Outline for 5 Days

Day 1: Introduction to Sales and Marketing in the Hospitality Industry

- Overview of sales and marketing concepts in the hospitality industry
- Understanding the role of the front desk in sales and marketing
- Identifying customer needs and preferences

Day 2: Customer-focused Sales Techniques

- Developing effective communication skills for sales and marketing
- Understanding customer behavior and motivators
- Applying customer-focused sales techniques in the front office

Day 3: Promoting the Hotel and its Services

- Understanding the different types of hotel services and amenities
- Developing strategies for promoting the hotel and its services to guests
- Creating promotional materials and presentations for the front office

Day 4: Upselling Techniques and Maximizing Revenue

- Understanding upselling techniques in the hospitality industry
- Developing skills for identifying upselling opportunities in the front office
- Maximizing revenue through effective upselling and cross-selling

Day 5: Measuring and Evaluating Sales and Marketing Efforts

- Understanding the importance of measuring and evaluating sales and marketing efforts
- Developing skills for tracking and analyzing sales and marketing performance
- Continuously improving sales and marketing strategies based on performance data.

Outputs

Upon completion of this training course, participants will be able to:
- Understand the role of the front desk in sales and marketing
- Develop customer-focused sales techniques
- Effectively promote the hotel and its services
- Maximize revenue through upselling and cross-selling
- Measure and evaluate sales and marketing efforts.

Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.