Course Title: Leading professional corporate communication teams
Course Category: Corporate Communication Subcategory: Corporate Communication Leading
Course Location: Course Date: 17 March 2025
€4910

One week


Leading professional corporate communication teams

This 5-day training program is designed for Corporate Communication Executive Directors and those in similar leadership positions who are looking to lead and manage successful communication teams. The course will cover the latest best practices and strategies for effective team management, communication planning, and execution.

Objectives:

The objective of the course is to provide attendees with the tools, knowledge, and skills necessary to effectively lead and manage corporate communication teams in a rapidly changing business environment. At the end of the course, attendees will be able to:
- Develop and implement effective communication plans and strategies
- Lead and manage teams of communication professionals
- Implement best practices for effective team management
- Evaluate the performance of communication teams
- Identify and manage risk in the communication process

Who Should Attend:

The course is designed for Corporate Communication Executive Directors and those in similar leadership positions. It is also appropriate for managers and directors who are looking to develop their communication leadership skills and improve their ability to lead successful teams.

Outline:

Day 1: Developing a Communication Strategy

- Overview of the communication process and the role of the communication team leader
- Understanding the role of the communication team in the organization
- Defining the objectives and goals of the communication plan
- Developing and implementing an effective communication strategy

Day 2: Managing Communication Teams

- Best practices for team management
- Identifying and addressing team strengths and weaknesses
- Developing and implementing team-building activities
- Evaluating the performance of the communication team

Day 3: Risk Management in Corporate Communication

- Identifying and assessing communication risks
- Implementing risk management strategies
- Evaluating the effectiveness of risk management strategies
- Developing a risk management plan for the communication team

Day 4: Leading Effective Meetings

- Preparation and planning for effective meetings
- Facilitation and moderation skills
- Managing group dynamics
- Evaluating the effectiveness of meetings

Day 5: Measuring the Success of Corporate Communication

- Defining and measuring success
- Evaluating the effectiveness of communication strategies and plans
- Continuously improving communication processes and outcomes
- Review of course content and closing activities.

Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.

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