Managing strategic corporate communications in the digital age in

In the digital age, companies need to be able to adapt quickly to changes in technology and the media landscape. The ability to communicate effectively and manage communications with different stakeholders is critical for a company's success. This training program is designed to equip Corporate Communication Executive Directors with the skills and knowledge they need to manage communication in today's fast-paced and ever-changing digital environment.

Objectives:

- To provide an understanding of the digital communication landscape and its impact on corporate communication
- To develop skills in planning, implementing and evaluating digital communication strategies
- To provide an overview of digital communication tools and their applications
- To develop an understanding of digital metrics and measurement
- To equip participants with the skills and knowledge needed to manage digital communication in a crisis

Outputs:

- Participants will have a deep understanding of the digital communication landscape and its impact on corporate communication
- Participants will have developed the skills needed to plan, implement and evaluate digital communication strategies
- Participants will have a good understanding of the digital communication tools and their applications
- Participants will be able to evaluate digital metrics and measurement to assess the success of their digital communication strategies
- Participants will be equipped with the skills and knowledge needed to manage digital communication in a crisis

Who Should Attend:

This training program is designed for Corporate Communication Executive Directors who want to develop their skills and knowledge in managing corporate communication in the digital age. It is also suitable for communication professionals who want to expand their skills in digital communication.

Outline:

Day 1: Understanding the Digital Communication Landscape

- Overview of the digital communication landscape
- The impact of technology on corporate communication
- Understanding the changing media landscape

Day 2: Planning and Implementing Digital Communication Strategies

- Planning digital communication strategies
- Developing digital communication objectives
- Implementing digital communication strategies
- Evaluating digital communication strategies

Day 3: Digital Communication Tools and Applications

- Overview of digital communication tools
- Applications of digital communication tools
- Best practices in using digital communication tools

Day 4: Digital Metrics and Measurement

- Overview of digital metrics
- Measurement of digital communication
- Assessing the success of digital communication strategies

Day 5: Managing Digital Communication in a Crisis

- Overview of crisis communication in the digital age
- Developing a crisis communication plan
- Managing digital communication in a crisis
- Evaluating the effectiveness of crisis communication

Conclusion:

The Corporate Communication Management in the Digital Age training program is designed to provide participants with a comprehensive understanding of the digital communication landscape and its impact on corporate communication. Participants will leave with the skills and knowledge needed to plan, implement, and evaluate digital communication strategies, as well as the ability to manage digital communication in a crisis.

Throughout the course, participants will have the opportunity to work on practical exercises and case studies to apply the concepts and skills they have learned. The course will also include interactive discussions and opportunities for participants to share their experiences and insights.